Testing

Social marketing is a strategic approach to promoting behavior change for social good. It involves the application of marketing principles and techniques to address social issues such as public health, environmental conservation, and social justice. The goal of social marketing is to influence and persuade individuals, communities, and organizations to adopt positive behaviors or attitudes that benefit society as a whole. It often involves identifying target audiences, conducting research, developing and implementing marketing campaigns, and evaluating the impact of these efforts. Social marketing aims to create sustainable behavior change by addressing the underlying factors that influence people's choices and actions.